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Say “NO” to NEW TAXES

Too Risky.  Too Expensive.

 

WHAT IS MEASURE V?
Measure V is a real property transfer tax that must be paid whenever a piece of property is transferred to another – not just sold - but TRANSFERRED. Even if you simply want to place it in a trust or give your house to a family member, you must pay this tax.


The city is claiming that the money will be used to pay for “local needs” - a new library, faster police and fire response, open space and parks. They promise citizen oversight, audits, reports, etc. But we’ve heard all that before.


LET’S LOOK AT THE FACTS.
Despite promises, Measure V does not guarantee how money is to be used. Measure V is not just about becoming a charter city, it’s about tax revenue. Measure V will tax all homeowners. No matter how the tax is paid at the time of sale, it will increase the sale price, not the gain from the sale.

  • 2/3 of the funding for the mailers we all received supporting Measure V came from groups that will never pay the Real Property Transfer Tax, but they will benefit from the tax.

  • Using their numbers from 2017, the average homeowner could, one day, expect a tax bill over $10,740. Who can afford that?

  • Over 81% of the Real Property Transfer Tax will be paid by homeowners.

  • Proponents say that “Much of the money will be collected from corporate property owners.” They want you to read “much” but think “most.”

  • Measure V raises rents. When the owner’s taxes increase, they will pass the increase on to renters.

El Cerrito is already HEAVILY TAXED!  Repeated poor fiscal management will NOT solve El Cerrito’s budget problems. This is a deceptive campaign from City leadership who are intentionally misleading the public!

 

ENOUGH IS ENOUGH!

VOTE “NO” ON MEASURE V

 

 


Vote No on El Cerrito's Measure V. 
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